What is a temporary email address and what is it for?
Temporary email addresses are a godsend for those who want quick information. You know those things you know you’re only going to access once in a lifetime? This is it!...
Test email: the secret of successful campaigns
Test email is a vital resource for the success of an email marketing campaign. Through it, the preferences of those who receive the messages come to light, guaranteeing the development...
The temp email generator trap
Temp emails don’t exist. As soon as such an address is created, it soon becomes invalid, affecting all the emails in the database. This is because temp email generators work...
Do you use Email Marketing Analytics correctly?
Email marketing analytics is essential for your email marketing strategy to enter a process of continuous improvement. Analyzing the metrics that make up your campaign’s performance is fundamental for observing...
Google announces new account policy: beware of Gmail!
If you have gmail in your email list, pay attention. Since May, Google has been announcing, through a campaign aimed at users, the closure of accounts that have not interacted...
How to execute a successful email marketing campaign
Knowing how to execute a successful email marketing campaign is primordial to keep your company growing. Learn how to do it.
What is an SMTP Server and why is it important?
Even the most experienced marketers are unaware of the concept of a SMTP server. This is quite a technical discussion, but if you must deal with sending mass emails on...
Email Deliverability: what is it and how to improve it
Do you have good email deliverability? Do you know what it means? How can you improve this rate? Learn everything about it.
Email Bounce: Why It happens and what you should do
Email bounce is a huge problem for everyone who deals with sending emails on a regular basis. It is an undesired situation that can bring a negative impact on the...