If you are currently facing problems regarding spam complaints and excessive bounces, it’s probably because your email reputation needs some kind of improvement. In short, the sender reputation is how...
Email marketing metrics will tell exactly how successful your marketing campaigns are. However, you must understand which metrics and KPIs you have to consider and how to read them correctly....
Sender score is a tool that marketing professionals are relying on to measure their deliverability rates and online performance. The sender score works in a quite similar way like the...
While e-mail advertising might not get the eye of a few more modern advertising channels to get, it’s nevertheless a tremendous manner with a view to generate leads and convert...
The SPF (Sender Policy Framework) is one of the most powerful strategies to protect your reputation as a sender. That’s because you can use it to keep your receivers from...
The SpamAssassin score is going to show the probability of an email being spam or not. The higher the SpamAssassin score, the more careful you should be because it is...