What are the risks associated with an outdated mailing list?
An outdated mailing list has a series of associated risks that can lead to reputational problems for the company’s domain, caused by outdated or invalid data, such as difficulty or...
Good email verification practices: a practical guide
Checking emails is an important step in ensuring that the addresses on a list are correct and able to receive messages. This practice reduces the risk of bounces, avoids spamtraps,...
What are the 9 most common mistakes in email verification and how to avoid them
Among the most common mistakes in checking emails are: not using professional email checking tools, ignoring valid corporate emails, not removing temporary emails and spamtraps, ignoring recent changes in email...
Why is it important to remove duplicate emails in list verification?
Removing duplicate emails from lists, whether for verification or for use in campaigns, is important because it helps to improve email marketing’s reputation, deliverability, key metrics, conversion results and ROI,...
Valid Email or Hard Bounce? Changing concepts!
Tools change status and confuse those who only send to valid emails VALID EMAILS: You have validated your emails and yet you still have a high rate of hard bounces...
How to keep your email list clean, perfect and verified
To keep your email list clean and verified, you need to keep the data correct, up-to-date and error-free at all times. Look to adopt methods, good practices and specialized tools...
The most helpful email confirmation examples
Confirmation emails ensure that customers and users receive information and confirmations in real time about various activities and actions and are therefore the most useful and engaging type of email...
The Revolution of AI in Email Marketing
AI in email marketing refers to a series of machine learning algorithms and artificial intelligence technologies that optimize the effectiveness of email marketing campaigns in various aspects, such as content...
Lawyer email addresses: good practices
A lawyer email address is essential for maintaining an effective relationship with clients and conveying an image of professionalism and trust. The effectiveness of this communication channel depends directly on...
GDPR & Email Marketing: how privacy laws affect your strategies
As online activities evolve, the importance of privacy and data protection is becoming more and more evident, along with the obligation to comply with data protection and privacy laws in...