Email Bounce: Why It happens and what you should do
Email bounce is a huge problem for everyone who deals with sending emails on a regular basis. It is an undesired situation that can bring a negative impact on the...
What is CRO: learn how to use it and its benefits
Conversion Rate Optimization (CRO) is a very important concept in the marketing world. Finding ways to make people come across your website and landing pages is an important task for...
Landing page: what is and the benefits of using it
Every marketer has heard of something called a landing page. It is one of the most used strategies to make leads turn into paying customers because it truly works. A...
Opt-In Email List: what it is?
How to build an opt-in email list, so only engaged users can reach your database, hence improving your deliverability and conversions rates.
How to check and improve your sender reputation
If you are currently facing problems regarding spam complaints and excessive bounces, it’s probably because your email reputation needs some kind of improvement. In short, the sender reputation is how...
Email Marketing Metrics and KPIs to Track and Optimize
Email marketing metrics will tell exactly how successful your marketing campaigns are. However, you must understand which metrics and KPIs you have to consider and how to read them correctly....
Learn how to create an SPF record
How to create an SPF record? It is safe to say that an SPF record helps to turn the internet into a better place, once it is a useful security...
Sender Score: how to check your email reputation
Sender score is a tool that marketing professionals are relying on to measure their deliverability rates and online performance. The sender score works in a quite similar way like the...
Learn what to do and how to avoid getting blacklisted
Facing difficulties when sending emails to contacts is a sign that you need an email blacklist check. Learn what to do when you are blacklisted.