What is a corporate email in the business world? If you work in a company, surely you don’t use your personal email to handle institutional matters, right?
The same goes for freelancers, who must use their own domain solely for work-related emails.
Using a professional email provides credibility, especially when it comes to generating new business. It clearly demonstrates the official identity of the company and that the communication is not being sent by an individual trying to impersonate it.
Between a company with its own domain and another using Gmail, with which one would you prefer to partner? Did you grasp what a corporate email is and what it represents for new opportunities?
Additionally, companies use email marketing to communicate with leads. And without creating a corporate email, this communication would be impossible.
Keep reading to understand the role of corporate email in marketing communication.
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What is a corporate email in communication strategies
The biggest advantage of working with corporate emails is that you can use marketing automation tools for email marketing, and track performance indicators.
In other words, by analyzing email behavior, you identify what is performing well within a campaign. On the other hand, you can also see what is not yielding the expected results.
Monitoring the data allows evaluation of the following conditions:
- Open and click-through rates.
- Delivery rates and deliverability.
- Forwarding rates, among many other performance indicators.
Corporate email – what is valid and what is not
Corporate emails can pose risks if they are part of an unverified contact list.
This is because the chance of a corporate email becoming an invalid address is high, due to employee turnover in the company.
Thus, what we have today as the email destination address can become another recipient if one person is replaced by another.
In general, all professional emails are temporary, as it is not possible to accurately predict how long an employee will stay in the company.
Hence the importance of frequently verifying email lists, especially for those working with corporate email, as they are the senders of email marketing campaigns.
A very important detail to always remember is that providers block lists that contain only 3% of emails with errors, and this applies to any list size.
In other words, if you have an email base with up to 3% of invalid corporate emails, your IP will be blocked and, subsequently, end up on a blacklist.
Being classified as a spammer because of invalid emails is the last thing you want for your business, isn’t it? Open your account now and verify your lists with SafetyMails!
Email verification is also useful for detecting purchased lists, which in turn, are grounds for harsh penalties.
Harvesting is a spammer technique that collects emails from various web repositories, and thus, extensive lists of emails with errors are built, in this case, referred to as hard bounces. Avoid them!
Best practices in using corporate email
Using professional emails requires the adoption of some practices designed to ensure the smooth flow of corporate communication, as well as the security of senders and recipients.
Here are the main points:
Digital signature
A digitally signed email attests to the authenticity of the sender and the message content. This space exists to identify you and your company. Therefore, include the logo and pertinent information, such as a link to the website.
Exercise caution with excessive data, which can confuse recipients.
Attachments
Email managers have a limit for sending data. Therefore, avoid attaching many files to messages, which can make the email heavy and not be delivered to recipients’ inboxes.
For cases with many attachments, it is recommended that documents remain in the cloud, and thus, the links remain in emails. This recommendation applies to those who use professional email for internal company communication.
For those working with email marketing, never use attachments. Email providers’ anti-spam filters target senders who send mass emails containing attachments. This is done to ensure recipients’ security.
Backups
Backups ensure the recording of message history, and this tool provides security for email holders. Additionally, this resource is intended to keep storage space free.
FAQ
It is a service of emails created exclusively for professional use. It can be used by both companies and freelancers who need a business email.
To create a corporate email, you need to have your own domain registered with a web hosting company.
Corporate emails can be part of an email list, while also sending an email marketing campaign.
In the first case, they represent the message recipients, and in the second, they are the senders.
In the case of an unverified email list, corporate emails represent a high risk of becoming hard bounces due to turnover.
In other words, it means that corporate addresses are prone to becoming invalid easily. Frequent email verification will validate corporate addresses.
It is a spammer technique that collects addresses from websites, blogs, forums, and various web services. In this way, lists are built and sold, but email providers severely penalize this type of practice, sending the senders’ IPs to blacklists.
For those working with email marketing, email verification is essential to ensure security in sending.
For those using corporate email to communicate with their employees and clients, it is recommended to include a digital signature, observe the quantity of attachments, and perform frequent backups.