What is an SMTP Server and why is it important?
Even the most experienced marketers are unaware of the concept of a SMTP server. This is quite a technical discussion, but if you must deal with sending mass emails on...
Email Deliverability: what is it and how to improve it
Do you have good email deliverability? Do you know what it means? How can you improve this rate? Learn everything about it.
Email Bounce: Why It happens and what you should do
Email bounce is a huge problem for everyone who deals with sending emails on a regular basis. It is an undesired situation that can bring a negative impact on the...
How to check and improve your sender reputation
If you are currently facing problems regarding spam complaints and excessive bounces, it’s probably because your email reputation needs some kind of improvement. In short, the sender reputation is how...
Learn how to create an SPF record
How to create an SPF record? It is safe to say that an SPF record helps to turn the internet into a better place, once it is a useful security...
Sender Score: how to check your email reputation
Sender score is a tool that marketing professionals are relying on to measure their deliverability rates and online performance. The sender score works in a quite similar way like the...
Learn what to do and how to avoid getting blacklisted
Facing difficulties when sending emails to contacts is a sign that you need an email blacklist check. Learn what to do when you are blacklisted.
The Spamhaus Project: how to get delisted
While e-mail advertising might not get the eye of a few more modern advertising channels to get, it’s nevertheless a tremendous manner with a view to generate leads and convert...
SPF – Improve your email deliverability
The SPF (Sender Policy Framework) is one of the most powerful strategies to protect your reputation as a sender. That’s because you can use it to keep your receivers from...