Google announces new account policy: beware of Gmail!
If you have gmail in your email list, pay attention. Since May, Google has been announcing, through a campaign aimed at users, the closure of accounts that have not interacted...
How to execute a successful email marketing campaign
Knowing how to execute a successful email marketing campaign is primordial to keep your company growing. Learn how to do it.
What is an SMTP Server and why is it important?
Even the most experienced marketers are unaware of the concept of a SMTP server. This is quite a technical discussion, but if you must deal with sending mass emails on...
Email Deliverability: what is it and how to improve it
Do you have good email deliverability? Do you know what it means? How can you improve this rate? Learn everything about it.
Email Bounce: Why It happens and what you should do
Email bounce is a huge problem for everyone who deals with sending emails on a regular basis. It is an undesired situation that can bring a negative impact on the...
How to check and improve your sender reputation
If you are currently facing problems regarding spam complaints and excessive bounces, it’s probably because your email reputation needs some kind of improvement. In short, the sender reputation is how...
Learn how to create an SPF record
How to create an SPF record? It is safe to say that an SPF record helps to turn the internet into a better place, once it is a useful security...
Sender Score: how to check your email reputation
Sender score is a tool that marketing professionals are relying on to measure their deliverability rates and online performance. The sender score works in a quite similar way like the...
Learn what to do and how to avoid getting blacklisted
Facing difficulties when sending emails to contacts is a sign that you need an email blacklist check. Learn what to do when you are blacklisted.