When sending an email, you want the message reaches the inbox, right? Find out how email verification ensures you to reach the inbox of your audience!
Even so, if the subject is not good enough, people don’t open the email.
Suppose your audience opened the message you sent and clicked some information. Yeah! It matched you and your lead.
It is fact that a message, when sent to the right person, is extremely important for the success of a campaign that uses email marketing as a tool.
Until then, it’s ok. But why does email verification helps to ensure that the message reaches the contacts’ inbox?
If you have a large base of contacts, you need a tool that solves, through automation, the sending of emails in a quantitative way. Simple, right? Said no one ever.
It would be simple if only the emails’ trigger guaranteed the arrival of messages in the inbox.
To check email — also called email verification — allows you to build your list only with emails from valid users, who have a presence in the digital environment.
In this way, your message reaches a qualified public, with great possibilities of conversion. Email verification is the first step to a successful email marketing campaign.
To be validated and reach the public’s inbox, an email has to go through a lot.
Dive deep in this subject!
Email verification: put your credibility on the rise
Email checker is all about trust, and that concept has big tentacles. A positive reputation embraces everything and everyone around you.
In the same way, if someone’s image is connected to something bad, this association can ruin all the positive things.
Big brands work that way. If a celebrity acts unethically, the sponsor terminates the contract.
Email Service Providers (ESPs) work the same way. They penalize domains and IP addresses linked to negative practices, sending most of the messages to the depths of email communication: the spam box.
That’s why having an email checker is so important.
The evaluation of email service providers is severe. To verify email adress from senders and qualify their reputation, a scoring system called Sender Score was created.
It’s a ranking that drives domains and IPs to people’s coveted inboxes or spam folders.
From zero to 100, the higher the score, greater chances of the message arriving in the inbox. Anyone below 70 points is classified as a spammer.
And it’s a mistake if anyone thinks that just because they have a good score on Sender Score, it will be easy to keep it high.
It is necessary to verify email adress frequently, because the system is constantly being improved to qualify more and better email senders.
But why is email service provider so demanding (and evil)? The reasons are costs.
The providers have expense with connection and hardware that increase as millions of messages consume bandwidth space.
That’s why all this effort is made to avoid unwanted emails in people’s inboxes.
Those who are not in the selection will end up in the spam box, and from then on it’s downhill until they reach a blacklist.
And the email checker also works to include your bases in the providers’ selecting.
To have their system always updated and perform antispam blocks, providers often consult blacklisting services.
Discarding invalid contacts from your list is essential. Check email and protect your bases. Meet SafetyMails.
Email sending and reputation
Email marketing tools work in two ways: through shared IP or dedicated IP.
The first one hosts thousands of senders on a single IP. If one of them has a bad behavior, the whole pool of customers will be damaged.
This is the risk of working with free service platforms.
Dedicated IP grants a channel to a single sender. So, there is more security, however, it doesn’t mean that your reputation is free from being damaged.
To verify email address from IPs (shared or dedicated) are one of many criteria webmail providers evaluate.
If there is a slip in any of the processes, Sender Score takes a dip and you know the end of the story.
Therefore, you’d be cutting your own throat if you’d work with large databases without the support of an email checker.
It is important to clarify: email marketing tools do not offer a complete email verification program, able to identify emails that are risks to the bases (spamtraps, disposables and others), as well as invalid emails (bounces).
To check email, you need to work with a specialized tool, ready to do this job.
Check email and validation: the coastguard of webmail providers
Senders have to prove that they are legitimately sending emails on behalf of a business.
Webmail providers also have an email checker that works as a technical authentication. So, it is possible to verify if the email address is the true sender of the message.
If authentication email verification wouldn’t exist, anyone could send a message on Walmart’s behalf, for example.
The domains (or senders) register the verifiers, which in turn are validated by the providers.
There must be at least two required records for an email to reach someone’s inbox:
- SPF (Sender Policy Framework): prevents other servers from sending unauthorized emails on behalf of their domain.
- DKIM (DomainKeys Identified Mail): encrypted digital signature of emails.
It is important to point out that the two authentications must be correctly configured to avoid providers blocking.
Before sending your emails, remember that providers have a very active coastguard. It is an email checker that drives messages to the inbox or to the spam box.
Verify email address and stay away from sharks
Bounces are invalid emails that can attack your base and leave it seriously injured.
In some cases, the damage is so big that it is not possible to recover the reputation of a domain or IP affected by one of these sharks.
To avoid situations like this, it is necessary to use an email validation tool that works to preserve good sending practices.
Bounces are characterized in two types of errors:
- Soft bounces: emails that can’t be delivered for temporary reasons, such as spam complaints that drive to blacklists, excessive sending volume, among other reasons.
- Hard bounces: emails that don’t reach inbox due more serious errors, such as incorrect or deactivated addresses. These predicates means that the base has been purchased, and this is a just reason for punishment..
Bounces consume connection and hardware that could be used in other actions.
To maintain the deliverability of bases at the high Sender Score standard, it’s necessary to pay attention to email verification, constantly removing incorrect emails that pose risks to the sender’s reputation.
SafetyMails has a 19-step verification algorithm, performing thousands of email validations simultaneously. Test our free email checker!
The lethal bite of spamtraps
Email service providers and blacklists often create fake emails to discover spammers.
These emails created by providers exist, but are inactive (have no record of engagement). They are called “new spamtraps”.
The only function of these fake emails is to attack the reputation of the bases, to drive them to the blacklists.
By logic, if a spamtrap email is part of your list, it is a sign that your contacts were purchased or harvested. The penalty will be very serious.
In the same way, there are inactive emails from real people, however, who have not engaged for a long time (also called “recycled spamtraps”). In other words, there is a history of previous opens and clicks, but they are not recent.
Having recycled spamtraps in the bases means sender’s careless with disposal of invalid emails, and the email checker chases sloppy senders.
Protect your contact bases with SafetyMails and stay away from shark bites!
In email verification, even layout can cause seaquakes
Did you know that the disproportion between text and image can cause a block? A poorly diagrammed email can sink your campaigns.
In addition to observing the type of image for each element (Jpeg, PNG or Gif), you must pay attention to the use of html, which should never be 100% of the image in an email marketing.
Emails made entirely in image run the risk of not being able to load on the recipient’s screen. When it happens, people open an email containing a blank screen. And empty messages don’t convert!
To avoid this problem, some people crop the images, causing another trouble: the excessive use of images, which displaces the elements inside the email.
With a warped message, people don’t see what they really should see.
Another common example of seaquake in campaigns is undefined width and height of the email. This is made using html code.
If this item is not predefined in layout, the recipient’s browser will interpret the size of email according to his own standards. And this can change all the message!
All of these can devastate your campaigns, collapsing the content. Always verify email address on your lists!
Email verification to secure the highest ROI of digital marketing
Did you know that email marketing is the biggest ROI of digital marketing? Therefore, those who work with email marketing campaigns need to swim with the current!
If you simply fire your base before using an email checker, all the effort used in the objective — which is the public’s conversion — will be unnecessary, because the possibilities of being blocked are very high.
You can even build a legit base, but if there is no engagement with your messages over a 3 month period, your domain or IP may be disqualified.
And worse: if anyone clicks on the “this is spam” button for some random reason, your base is harmed and registration on a blacklist is inevitable.
Realize that, even if you do everything right, you still run a serious risk of having your reputation threatened and, in the worst case, being classified as a spammer.
To avoid blocking risks and ensure that emails enter the inbox, there is only one way out: email verification.
SafetyMails sanitizes large databases automatically, in addition to having a real-time verification API, ideal for anyone who works with landing pages and newsletters collecting data.
To ensure the success of your email marketing strategies, invest in email verification.
Now that you understand the paths an email takes to reach your inbox, how about trying SafetyMails free email checker?