Marketing email templates represent convenience for professionals who frequently use email to communicate with their clients.
The email tool itself already represents functionality. It can be useful for lead nurturing, sales generation, and other types of consumer relationships.
But when it comes to ready-made email marketing templates, constant communication gains an ally to make it even more efficient.
Check out how and when to use email marketing templates, and how they can help in your campaigns!
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Working with Marketing Email Templates: the Pros
Those who work with email scalability use email marketing templates as an agile and easily adaptable tool.
A single campaign can be segmented into a series of emails by just changing a color, for example.
Those who use email to work on brand identity can and should also use templates for email marketing available on free or paid platforms.
In addition to being practical, this strategy promotes savings, as investing in a design professional requires more resources.
The Cons
The problem with working with ready-made templates is that they are available not only to you.
As a result, the professional who opts for email marketing templates runs the risk of having the same layout as a competitor.
For example: if you are looking for a promotional art, you will prioritize flashy colors, impactful fonts, and other items typical of retail communication, just like your competitors.
Therefore, be careful with seasonal campaigns such as Mother’s Day, Christmas, etc.
Another important thing to remember is that not all ready-made templates are functional. As practical as they may be, they do not replace the eye of a design professional.
A wrong visual choice can turn into a loss, and that’s where a designer can make a big difference in structuring an email marketing campaign.
It is important to emphasize that opting for ready-made templates should always be a second option.
Choosing Email Marketing Templates
The choice of the best template will depend on the objective of your campaign. Analyze what is most essential in your communication and consider this when choosing.
As we saw earlier, a promotional campaign demands a greater visual impact than a newsletter, for example, which aims to inform and engage the reader.
When making your choices, keep in mind that your communication will have continuity. And that email marketing design is part of the whole process.
The email marketing templates you choose should not stray from your brand’s visual standard. As much as an email marketing campaign is made at a specific moment, it is part of your entire communication. And the goal is for the lead to identify.
Main Available Models
Both in paid and free platforms, the most commonly found email marketing templates are listed below:
Promotional: these have a strong visual appeal, with vibrant colors, striking fonts, and well-highlighted retail splashes.
Conversion: the goal of these emails is to lead the lead to take action. Therefore, the visual line is focused on guiding the user’s eyes to the CTA button, which, in turn, is the highlight of the piece, both in color application and in the copy.
Newsletters: these models usually present more accurate visual and textual content, as the goal is to convey information to readers who will be looking for details.
Transactional: here, the customer already has a relationship with the brand and awaits confirmation of an action such as changing a password, the arrival of an order, etc. Therefore, they are short pieces with a more hurried language.
E-commerce: these pieces contain a great visual impact directed at the products available in the layout. Since the goal is to generate sales, highlights are distributed throughout the email, with emphasis on CTAs.
Often, the success of an email marketing campaign is the result of emails combined with a landing page. For them, ready-made templates are also available.
Landing Page Templates
Landing pages are mostly used as online registration forms, with the aim of generating leads by filling in the user’s data.
Just like marketing email templates, landing pages are also created through intuitive artificial intelligence and are available on paid platforms with plans for all budgets, as well as on free ones.
Some more advanced companies even offer A/B testing for campaign optimization.
All of this seems great for those who want to work alone. However, at some point, your company will be ready to hire a professional to dedicate themselves exclusively to visual projects.
But converting the contents of ready-made templates is not as simple a process as it seems. Keep reading to find out why.
From Email Marketing Templates to Designer: How to Make the Transition
Ideally, email marketing templates should not be used forever, precisely so that your brand has an exclusive visual identity.
When working with email marketing templates continuously, it is necessary to transition to the designer gradually.
They will determine the ideal color palette, font type, the most appropriate way to position elements, the format of the pieces, and everything pertinent to the visual identification of your email campaigns.
Another important item to be created by the designer is the layout pattern. Visual content organization techniques are extremely useful for lead conversion, as they will guide the reader’s eyes.
Whether working with ready-made templates or hiring a professional, the most important thing is that the user experience is as good as possible, through a pleasant and engaging visual journey through your communication.
Precisely for this reason, the presence of a designer is so important, as it is they who can translate your product or service to meet the lead’s needs.