Email marketing platform: the best for your business
Are all email marketing platforms the same? Of course not! There are those that prioritize lead nurturing, others that favor the diversification of layouts, others that give more relevance to...
How to keep important messages out of the spam folder in email
Spam folder in email receiving important messages is a sign of business damage. This is because, even if senders adopt the best sending practices, there is always the possibility of...
Too much outlook spam? See what could be causing it!
Outlook spam has been a recurring complaint from Microsoft users, who in 2023 alone had their inboxes invaded twice by a flood of unwanted emails. Outlook, which in 2019 was...
What is email spam? A detailed analysis
What is email spam and what does it mean for business productivity? The Internet has good and bad things, and spam is among the worst. It goes beyond expectations of...
Integrating CRM and B2B email marketing generate qualified leads
CRM and B2B email marketing, when used together, become a powerful tool for generating Sales Qualified Leads. It all starts with B2B communication, which has a slightly different way of...
Test email: the secret of successful campaigns
Test email is a vital resource for the success of an email marketing campaign. Through it, the preferences of those who receive the messages come to light, guaranteeing the development...
Do you use Email Marketing Analytics correctly?
Email marketing analytics is essential for your email marketing strategy to enter a process of continuous improvement. Analyzing the metrics that make up your campaign’s performance is fundamental for observing...
What is an email header and why is it important
What is an email header and why it is a very important yet often overlooked space. It’s where the message’s authentication codes are stored. Initially, it includes the date and...
Email subject: tips on how to write
Email subject is the reason why you and everyone else select a message among many others in the inbox. This part of the email is critical for those working with...
Free Email Marketing Software: How to Choose
Free email marketing software is a resource utilized by many professionals who wish to increase productivity. But does a free tool meet the needs of your business at any stage...