Email bounce is a huge problem for everyone who deals with sending emails on a regular basis. It is an undesired situation that can bring a negative impact on the...
Conversion Rate Optimization (CRO) is a very important concept in the marketing world. Finding ways to make people come across your website and landing pages is an important task for...
Every marketer has heard of something called a landing page. It is one of the most used strategies to make leads turn into paying customers because it truly works. A...
If you are currently facing problems regarding spam complaints and excessive bounces, it’s probably because your email reputation needs some kind of improvement. In short, the sender reputation is how...
Email marketing metrics will tell exactly how successful your marketing campaigns are. However, you must understand which metrics and KPIs you have to consider and how to read them correctly....
Sender score is a tool that marketing professionals are relying on to measure their deliverability rates and online performance. The sender score works in a quite similar way like the...
While e-mail advertising might not get the eye of a few more modern advertising channels to get, it’s nevertheless a tremendous manner with a view to generate leads and convert...