Invalid email address: a complete guide
When an email doesn’t have the proper structure for electronic addresses, you are probably facing an invalid email address.
What is an SMTP Server and why is it important?
Even the most experienced marketers are unaware of the concept of a SMTP server. This is quite a technical discussion, but if you must deal with sending mass emails on...
The best way to engage with your audience
What it is and how to use Transactional emails Transactional Emails – It’s almost impossible to run a business without them. Sometimes, it’s the only way to have conversations with...
Email Deliverability: what is it and how to improve it
Do you have good email deliverability? Do you know what it means? How can you improve this rate? Learn everything about it.
What is a Newsletter? Know all the benefits
Newsletter is the ultimate secret to making email marketing campaigns successful. It is important to keep subscribers engaged with brand-new projects while it also contributes to communicating all the sorts...
Email Bounce: Why It happens and what you should do
Email bounce is a huge problem for everyone who deals with sending emails on a regular basis. It is an undesired situation that can bring a negative impact on the...
What is CRO: learn how to use it and its benefits
Conversion Rate Optimization (CRO) is a very important concept in the marketing world. Finding ways to make people come across your website and landing pages is an important task for...
Landing page: what is and the benefits of using it
Every marketer has heard of something called a landing page. It is one of the most used strategies to make leads turn into paying customers because it truly works. A...
Opt-In Email List: what it is?
How to build an opt-in email list, so only engaged users can reach your database, hence improving your deliverability and conversions rates.