The Spamhaus Project: how to get delisted
While e-mail advertising might not get the eye of a few more modern advertising channels to get, it’s nevertheless a tremendous manner with a view to generate leads and convert...
SPF – Improve your email deliverability
The SPF (Sender Policy Framework) is one of the most powerful strategies to protect your reputation as a sender. That’s because you can use it to keep your receivers from...
The SpamAssassin score: How to avoid a high score
The SpamAssassin score is going to show the probability of an email being spam or not. The higher the SpamAssassin score, the more careful you should be because it is...
How to verify email address Without Sending an Email
Do you know that it is possible to verify email address without sending an email? There are alternative ways to verify email address without sending an email. It means the...
Are email addresses case sensitive? Learn all about it!
Many marketers ask themselves the following question: “are email addresses case sensitive?” As a matter of fact, they have to think hard about this because they may find different characters...
Learn how you should check email addresses
When you check email addresses validity regularly, you are protecting your company from contacts that may not exist or might cause some kind of harm to your email lists, such...
Clean email lists: Discover why you must do it
There are many reasons why you should clean email lists frequently. That’s because sending messages to every email in your database will not guarantee people are going to really open...
How to start email marketing for beginners
Email marketing has the highest ROI in the market. Virtually all content that discusses email marketing starts with this phrase. And it’s true. After all, without a doubt, email marketing...
How to choose an Email Marketing Tool
One of the first questions for those who want to do email marketing is: “how to choose an email marketing tool for my business? Which is the best one?” This...
How to make email marketing effective
It is undeniable that email marketing is one of the most effective digital marketing medias out there. Amongst them, email marketing stands out as the best return on investment (ROI)....