How AI chatbot help with email marketing campaigns
AI chatbot has a lot to do with Eugène Ionesco’s quote: “It is not the answer that illuminates, but the question”. In the wake of the evolution of artificial intelligence,...
Content optimization: what it is and how to implement it?
Content optimization is vital to any marketing campaign, including email, visual pieces, and blog posts. When you have a brand, you want it to be seen. However, you can’t wait...
Google Postmaster Tools: what it is and how to set it up?
Do you know that Google Postmaster Tools can help you analyze your email performance and deliverability? We prepared this article to introduce it to you.
Know why DMARC fails and what you can do about it.
When DMARC fails, you are probably having authentication issues. That’s why you should fix it immediately. Learn what you’re supposed to do.
Email engagement: email marketing’s most beloved metric
Email engagement is the most important metric in email marketing, by far. This statement is so true that 83% of US B2B marketers use email engagement to monitor the performance...
Is email marketing still effective? More than that, it rocks!
Just open your favorite search engine and search for any specialized content to find out the answer to the question “is email marketing still effective?“. If you have any doubts,...
Using quick email verification for reliable email marketing campaigns
I’m sure you’ve already had to do a quick email check, either to properly approach a prospect for new business partnerships or to confirm some emails for an email marketing...
How do email deliverability services work and how do you choose yours?
Many digital marketers are looking for email deliverability services, because it’s not enough just to ensure that a message is sent, but it’s crucial to ensure that it reaches the...
Email masking: what it is, advantages and disadvantages
Email masking is a practice used by people who want to keep their email accounts secret. With the increase in online threats (such as hacking and theft of accounts and...
Ways of tracking email to improve your marketing actions
Tracking email engagement is an important tactic for getting to know your target audience’s interests and preferences. This generates valuable insights for email marketing actions. In this way, it is...