How to detect and block disposable email addresses: EmailOnDeck and alternatives
Companies nowadays, usually have an email marketing campaign. If your company is following the tendencies of the market and is working to stay relevant at your business, they have one too. So, the idea of generating leads and connecting with existing customers is becoming essential. It’s no way been as easy as simply gathering addresses and sending emails, but recently the stakes have been raised.
The quantity of emails being sent nowadays is increasing like never before — and that includes spam. Day by day, customers have felt bombarded by spam messages, leading them to feel cagey about who they share their information with. It makes sense on the face, until you realize that this, in turn, has led to the proliferation of the disposable email address, or DEA.
In order to avoid spam and keep their inboxes clean, users have turned to DEAs. Marketers are now in a tight spot: how is it possible to contact a client who doesn’t give any information?
One of the most used platforms is EmailOnDeck, their structure makes detecting temporary emails very difficult.There are a lot of platforms that provide the service of creating a temporary email address, just like:
What is a disposable email address?
Disposable email addresses are aliases to your actual email address, adding a layer of privacy or spam control. It can be used to continue with Email Marketing campaigns or newsletters that you don’t trust. If one of these addresses gets too much spam, for example, simply delete the address.
The 3 types of disposable email
There are three types of disposable emails. Each type is more likely to be used in different situations.
Alias is an alternate form of the user’s main email address. These can be created within popular services similar to Gmail or Yahoo! Mail. An email sent to an alias is filtered to a brochure outside of the primary inbox. Technically, numerous alias addresses will still affect in a delivered email and therefore may not be flagged as a disposable address.
2- Forwarding account
This email address is created at a different domain from the user’s email account and forwards messages to that account. Your database won’t detect which inbox provider your subscriber is using to read your emails. It also will accept messages until the user deletes it, but you likely won’t get accurate open or click data on those emails.
3- Non-forwarding throwaway account
Is a one-time use email address. It doesn’t forward emails and frequently becomes unapproachable after a certain period of time. These are generally responsible for slanted brio rates.
Is it really impossible to detect temp email services?
Banning registrations from established disposable email addresses domains seems like a simple step. But it’s not that simple. Not only are there dozens of existing domains already, but more are being added every day. Tracking them is nearly impossible.
You can always monitor your inbox yourself and perform periodic audits to check the delivery status of your emails on a daily basis. But even reading is tiring. So, in this case, which would be the simplest solution? Use a third-party API that can effectively detect fake email addresses. This brings us to the next part.
How do disposable emails impact your mail list?
No matter which form the disposable email address takes, the end result is the same – your business doesn’t receive an actual email address, which distorts your analysis and damages your company’s reputation.
To make matters worse, these services are free to use while making them an easy solution to the spam problem and a thorn in the side of email marketers around the world. From a consumer perspective, it’s easy to see why disposable email addresses are tempting. Most services require an email address upon sign-up, but each sign-up increases the likelihood of encountering spam.
Let’s say the company you’re willing to sign up for gets hacked and your email ends up on a spam list. Suddenly, you’re getting tons of emails you never asked for! Assuming you use your primary email address for business and personal reasons, that’s the time you spend every day battling unwanted messages.
Why do people use disposable email addresses?
There are some utilities for people to use disposable email addresses. Check out some reasons and measures that can be taken in order to protect yourself and your company.
Take advantage of your service or services in an unethical manner
If you provide a discount or a free trial in exchange for signing up for email or downloading an app, some people will try to take advantage of it numerous times and enter multiple burner emails.
Because the incentive is delivered in the same browsing session rather than in a follow-up email, an opt-in form like this is open to disposable address abuse.
A solution for that is on their main accounts, to give customers something special. This may deter users from creating new addresses only for the purpose of obtaining the freebies. An additional discount, additional credits, or VIP content downloads could motivate your customers to participate without reducing your profit margin.
Maintain your anonymity
Some users may not want their identities revealed, either to leave anonymous comments or to interact with your websites or apps without being detected.
If you want your consumers to keep using your app, you may wish to allow them to stay anonymous for specific functions, depending on your app.
Doesn’t add value to your services or brand
These customers or users don’t see enough value from your brand to justify sharing a high-value address. Instead, they’ll use a disposable address they can ignore once they get what they want – out of sight, out of mind.
A solution for that is to explain the benefits they’ll get from your brand or app at the address-collection. Answer their question: “What’s in it for me?”
Detects and blocks temporary emails like EmailOnDeck
There are some email verifiers that can identify if an email comes from a disposable email address, temporary email or if it doesn’t. One of the verifiers is SafetyMails.
SafetyMails is capable of detecting a lot of disposable email address providers at once. In addition, they use some self-developed artificial intelligence models that can even identify EmailOnDeck and other similar disposable email address providers and automatically block them based on certain characteristics of the tested domain and its network fingerprint.
SafetyMails will mark temporary email and disposable email addresses from EmailOnDeck as undeliverable with the status code DomainIsWellKnownDea. This detection is constantly in real-time, making it ideal for developers searching for an API to detect disposable email addresses on their website signup forms, such as those from EmailOnDeck.
They also have a free email verification tool, where you can see how successful (and how quickly!) they validate email addresses, including those given by EmailOnDeck and other disposable email address providers.
Disposable or temporary email accounts are available in a variety of sizes and functions. To decide whether or not to send email to a potentially dangerous email address, you must first grasp the differences. You can try to develop trust with your remaining subscribers by using email segmentation and optimized messaging. Clean your email list on a regular basis to keep it healthy and boost the performance of your email campaigns. We’ll work our magic before you click the send button to tell you which email addresses are good, awful, and unsafe.